Final Thought

Whether you are looking to add Spanish to your existing Web site as a means to attract Spanish speaking clientele or you are a business already catering to a Hispanic audience, using e-commerce as a means to meet your business goals is not only good advertising, but it is also the best way to attract the most savvy of Hispanic shoppers.

After taking the quiz and reviewing this learning module the idea of adding e-commerce to your business plan should be more clarified. If you are deciding to develop and manage your own Web presence of if you are going to leave it to the professionals, the fact that catering to a Spanish speaking audience can only enhance you current business offerings remains.

Please remember that this module is available 24/7 and at no charge to users, so if you need to refer back please do so.

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These materials were developed as part of the Southern Rural Development Center’s National e-Commerce Extension Initiative. They are based upon work supported by the National Institute of Food and Agriculture (formerly CSREES), U.S. Department of Agriculture, under Award No. 2005-45064-03212 Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture or the Southern Rural Development Center.