The National e-Commerce Extension Initiative
Southern Rural Development Center
Internet Strategies to Improve Farm Business Management
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  menu_item The Internet and the
      Manager

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  menu_item The Internet as a
      Communications Tool

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  menu_item Business Planning and
      Market Research on the
      Internet

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  menu_item e-Commerce
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  menu_item Developing and
      Maintaining Your Own
      Website

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     menu_item Website Development
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        menu_item Obtaining a Domain
            Name

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        menu_item Choosing Your
            Content

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        menu_item Your First Steps
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        menu_item Designing Your Site
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        menu_item Designing and
            Building the Website
            Yourself

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        menu_item Finding Help to
            Design and Build the
            Website

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        menu_item Outsourcing
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     menu_item Selecting a Host
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     menu_item Maintenance and
         Monitoring Use

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        menu_item Updating Your Site
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        menu_item Feedback
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        menu_item Frequency of Updates
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     menu_item Module Summary
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  menu_item Promoting Your Website
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  menu_item Course Review
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  menu_item Glossary
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MODULE 6


Module Summary


Developing a business website can take time, but will be a rewarding experience when you have a completed product. Start by registering a domain name. This is usually your business's name or something that is easily connectable to your business. Spend some time determining your content and developing a good design. Create something attractive, but don't become so enamored by fancy designs and features (such as animations) that you forget to include the most essential business information; address, phone number, email, contact person. Ask others to preview your website and provide feedback to improve the design and flow of the pages and information. Finally, don't be afraid to hire assistance if needed. Developing a website is not something that you need to do on your own.

Website monitoring is essential to determining how best to update and improve your business's website. Utilizing a web log analyzer program will assist you in monitoring the visits and traffic flow to your website. Find and utilize a software program to help you determine how to update and improve your site. Make sure to keep your updates timely. Old or incorrect information will quickly turn people away. Feedback forms are an excellent tool for allowing site visitors to inform you about site problems. Website maintenance should be a routine task. Don't wait for traffic to dramatically decline before fixing problems.


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MODULE 6



Web site and all contents © Copyright SRDC 2009, All rights reserved.
CSREES These materials were developed as part of the Southern Rural Development Center’s National e-Commerce Extension Initiative. They are based upon work supported by the Cooperative State Research, Education, and Extension Service, U.S. Department of Agriculture, under Award No. 2005-45064-03212

Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture or the Southern Rural Development Center.
 

For Questions or Comments, contact Shannon Turner.