Outsourcing
If you decide to hire someone to design and build your business's website you will still need to know what content you want to include and have a general idea of how you would like the website to look and flow. Talk to several companies before hiring one. Prepare a list of questions or topics that you want to discuss. You should also have a general idea of what you're looking for in the person/business that you want to hire. For instance, do you want your web designer to be knowledgeable about the type of business you run or the industry that you're in? See the sidebar for more tips on choosing a website designer.
If an outside party develops your website you have two options when it comes time for your site to be updated. You can hire them to perform the updates or you can have them train you on how to perform updates. Consider the complexity of your website, your time, budget, and computer skills when making this decision.
You may decide to hire someone to initially design and build your website while you plan to develop your skills (or an employee's) to eventually take over the updating and maintenance. Again, local colleges and universities often provide training for developing and maintaining a website.
Tips for Choosing a Website Designer
Deciding to hire someone to design your website may be your alternative to building the site yourself. But how do you find a designer to fit your needs? Follow these tips:
- Ask if they offer a free consultation
- Ask to see a portfolio of previous work
- Ask for references
- Let the designer know your preferences!
- Be prepared with content…the designer can't do that for you.
- Show the designer pages that you like and dislike.
- Will the designer make changes or keep the site updated after they have finished creating it if you want them to?
- Be patient…creating the right design does not happen overnight and may take a few tries.
- Ask who will own the web programming
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