Strengthening Competitive Advantage of Rural Businesses with E-commerce and Experience Economy Strategies

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Esthetic Experiences

Esthetic experiences entail customer enjoyment of an enriched, unique physical design. The customer enjoys passively appreciating or “just being in a setting” of the business.

ex04

Accommodation/ B&B
Landscape and interior design of this B&B offer an Esthetic experience.

http://www.worldvacationrentals.net/detailed/ 1157.html

ex03

Restaurant
Art-lined walls and accent lighting create an Esthetic experience in this otherwise understated restaurant.

http://www.cafedesamis.com

ex02

Retail
The picture-perfect exterior of this retailer along with beautiful products displayed inside offers an Esthetic experience.

http://www.roadfood.com/Reviews/ Overview.aspx?RefID=491

Rural Tourism
Brilliant rivers and mountains of orange pumpkins at this festival offer an Esthetic experience.

http://www.sfc.ucdavis.edu/agritourism/

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These materials were developed as part of the Southern Rural Development Center’s National e-Commerce Extension Initiative. They are based upon work supported by the Cooperative State Research, Education, and Extension Service, U.S. Department of Agriculture, under Award No. 2005-45064-03212

Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture or the Southern Rural Development Center.