Strengthening Competitive Advantage of Rural Businesses with E-commerce and Experience Economy Strategies

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Entertainment Experiences

Entertainment experiences entail watching the activities and/or performances of others. The customer is not actively involved in the creation of the entertainment, but the mind is actively engaged during appreciation of the event.

	Accommodation/ B&B A B&B owner, dressed in colonial garb, shares recipes, cooking secrets and narratives from the 18th century. She always has a story to tell before the roaring fire of the cooking hearth. http://www.eliaschildhouse.com/ hearthcooking.htm
	Restaurant Servers entertain by singing to the customers during their supper at the restaurant. http://www.flyingt.com/
	Retail A boutique pet store offers a unique private birthday party for a pet, with the store’s owner providing birthday cake and entertaining music. http://www.metropawlis.com/setrecommend.htm
	Rural Tourism Spectators cheer on their favorite pig at the World-Class Pig Races held on a farm. http://www.oldmacsfarm.blackhills.com/ Homex.html

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These materials were developed as part of the Southern Rural Development Center’s National e-Commerce Extension Initiative. They are based upon work supported by the Cooperative State Research, Education, and Extension Service, U.S. Department of Agriculture, under Award No. 2005-45064-03212

Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture or the Southern Rural Development Center.