Lesson 5 Resources Development of Experiential Web sites This assessment tool provides a systematic way to evaluate and improve the 3Is of your business Web site, to better contribute to the 4Es, and to reinforce value from the 4Ps of the business.

Summary

This module stressed how to create a Web site that engages customers in a unique experience, which results in their strong bond to the business. It illustrated how business operators may reinforce the 4E offerings and make the most of the unique aspects of the business’ goods, services, and supporting 4Ps. Three key components of Web site design, Information, Interface, and Interactivity (3Is) were presented, accompanied by an assessment tool to help the operator improve the business’ Web site by capturing its 4Es through the 3Is.

References for this module