The National e-Commerce Extension Initiative
Southern Rural Development Center
Internet Strategies to Improve Farm Business Management
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E-mail


E-mail has quickly become many business owners' preferred way of communicating. These may include notes to current and potential clients, input suppliers, lenders, employees, and others. E-mail is wonderful for sending and receiving messages that are delivered very quickly. What once took days or weeks to deliver across the world now arrives almost instantly in many cases.

E-mail is a standard service provided by most Internet service providers (ISPs). Your email address will look like janedoe@example.com. You can usually choose the first part of your e-mail address (e.g., janedoe). However, if it's already in use by someone else, you'll have to select something else. The second part of your e-mail address (e.g. example.com) indicates your host. Although e-mail is a service of ISPs, some companies offer free e-mail addresses. Popular free services include Yahoo, Hotmail, and Google's new Gmail.

E-mail usage has evolved over time. Because of quick

 
click for video clipBrad Hollabaugh points out that e-mail allows him to communicate with his farm market or wholesale customers suppliers, or anyone else as his schedule permits. He often does this early in the morning and this flexibility makes it preferable to the telephone in many instances.

Cindy Latchaw uses it to send notes to buyers about what hydroponically grown products are currently available.

click for video clip See what Kim Tait has to say about using email for communicating.

delivery, two or more people can have a conversation by e-mail over the course of a day. Also, because it's so easy to use, many people will send an e-mail when they may not have sent the same message via "snail mail" (standard postal mail). So business owners and others often receive many e-mails each day.


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Web site and all contents © Copyright SRDC 2009, All rights reserved.
CSREES These materials were developed as part of the Southern Rural Development Center’s National e-Commerce Extension Initiative. They are based upon work supported by the Cooperative State Research, Education, and Extension Service, U.S. Department of Agriculture, under Award No. 2005-45064-03212

Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture or the Southern Rural Development Center.
 

For Questions or Comments, contact Shannon Turner.