The National e-Commerce Extension Initiative
Southern Rural Development Center
Internet Strategies to Improve Farm Business Management
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Reasons for Business Communication


5) Internal Management

When people think about business communication, they seldom consider internal communications, those that occur among employees and managers. Yet working closely with employees or partners requires a great deal of communication. This may be especially true in cases where off-farm business partners can't actively participate in day-to-day management. Human resource management experts will tell you that effective internal communication is an important ingredient in creating a comfortable and productive work environment and contented employees. Depending upon the size and complexity of your business, internal management communications may be needed to address

  • work performance,
  • changes in production practices,
  • inventory updates or questions,
  • budget information,
  • scheduling,
  • employment policies, or
  • customer feedback.

Be sure not to overlook internal communications as you consider ways to communicate using the Internet.

Because most commonly used Internet communication methods are written, keep in mind Brad Hollabaugh's warning about using written forms of communication. Be careful that your communication is clear and concise, yet not too direct. Also, refrain from jokes and sarcasm on-line. You cannot convey your intended tone in writing.


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Web site and all contents © Copyright SRDC 2009, All rights reserved.
CSREES These materials were developed as part of the Southern Rural Development Center’s National e-Commerce Extension Initiative. They are based upon work supported by the Cooperative State Research, Education, and Extension Service, U.S. Department of Agriculture, under Award No. 2005-45064-03212

Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture or the Southern Rural Development Center.
 

For Questions or Comments, contact Shannon Turner.