The National e-Commerce Extension Initiative
Southern Rural Development Center
Marketing Food Speciality Products Online
National e-Commerce Extension Initiative
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Self-Paced Lesson


Module Information

This self-paced lesson is meant to encourage a level of independent learning in which the learner selects areas of focus, their own time lines to acquire new skills and complete worksheets and learning timeouts as well as formulate their individual goals based on the contained information. Facilitation with a group of learners working together should encompass conversations about the content, so that students have a chance to learn from one another as they pass through the learning module.

In addition, this learning module is meant as a supplement to other existing learning modules on this site. Whoever your group of learners, this module coupled with information from other existing modules will complete the learning process. Here are some examples:

For crafters with fairs and festival schedules, where creativity and food production fuse. 

artisans module

For beginners, who have a clear vision but need to practice online sales and Web development techniques.

beginners module

For those that seek to understand how food products can fit into the new idea of the experience economy.

experienced economy module


Web site and all contents © Copyright SRDC 2009, All rights reserved.
CSREES These materials were developed as part of the Southern Rural Development Center’s National e-Commerce Extension Initiative. They are based upon work supported by the Cooperative State Research, Education, and Extension Service, U.S. Department of Agriculture, under Award No. 2005-45064-03212

Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture or the Southern Rural Development Center.