General Overview
More and more of our communication and social behaviors involve computers and networks. Nonetheless, it is not as simple as it might appear to connect the dots on electronic retail and turn it into a successful venture. This course will help participants learn basics such as:
- how basic virtual business processes work;
- how the supply chain is adapted to the online environment;
- how markets change with consumer age and experience;
- how commerce, content and sense of community interact;
- how to securely manage the daily aspects of electronic retailing;
- how to maintain sense of trust and online ethics.
The course is divided into five sections:
- Module 1 – The Supply Chain
- Module 2 – e-Tailing is about Selling and a Whole Lot More
- Module 3 – How to Sell Online
- Module 4 – Online Technical Issues
- Module 5 – Going Digital