The Target Audience


At some point early in the planning process, the committee will have to determine for whom the site is being developed. Get ready for a lively and chaotic discussion!

Questions you need to resolve include:

  • Who are you trying to connect with?
    Visitors, potential business owners, residents...?
  • What types of information do you intend to provide?
    Historical information, places to visit, business directory, links to other sites, school information…?

Tip: People use the Internet in different ways. Your design decisions should always be made with the end user(s) in mind.

The target audience you select will influence:

  • Content
  • Technology
  • Branding
  • Cross-linking
  • Site design and navigation
The Target Audience

Remember, all of these decisions will impact your budget!