The Target Audience
At some point early in the planning process, the committee will have to determine for whom the site is being developed. Get ready for a lively and chaotic discussion!
Questions you need to resolve include:
- Who are you trying to connect with?
Visitors, potential business owners, residents...? - What types of information do you intend to provide?
Historical information, places to visit, business directory, links to other sites, school information…?
Tip: People use the Internet in different ways. Your design decisions should always be made with the end user(s) in mind.
The target audience you select will influence:
- Content
- Technology
- Branding
- Cross-linking
- Site design and navigation
