The Many Faces of Website Marketing —
How Does Your Site Get Found?

Promoting your website will require a two-pronged approach – high-tech and high-touch.

Search Engine Optimization (SEO) will help you determine how to set up your site so that it has a high likelihood of showing up when someone searches for something relevant to your community. This is important, particularly for people in other locations who are trying to find out information about you, but sometimes the high-touch approach will also get you great results.

Inviting people to the site and letting them know the kinds of information they can find and the things they can do online is important to encourage local residents to use the site.