You should be evaluating your web presence and what you have on your website on a consistent basis. Updating your website can be done by changing either the content or design elements. At times you will add content while at other times you will need to remove content. Regardless, updating your site is a good habit to establish as your business evolves.

Design changes will be less important, but should still be made as warranted. If you receive feedback telling you that a design element is distracting you will want to remove it. Also beware of a website that is too plain in appearance. A certain amount of design is needed to catch the user's eye. If you do make design changes, they should not be radical. It's possible that someone familiar with your previous design could come to your website and, upon seeing the new design, think that they are at the wrong site and leave. If you do decide that radical design changes are needed, consider making the changes gradually to allow visitors time to adjust. For more significant changes to site content or appearance you might consider posting a note on your site stating that you anticipate changes to site content/appearance in the near future and appreciate visitors' patience in the meantime.

When important or major changes occur within your business you should quickly update the website to reflect those changes. Such changes may include:

• address and contact information,
• products,
• prices,
• production systems or equipment used, or
• personnel.