Using Your Product as a Website Marketing Tool

Your actual product and packaging can be a fantastic marketing tool for your website. Every time someone buys one of your products they have the website right there on the label. If they give the item to someone else as a gift, that person then knows where the gift came from as well; and if they really like the gift they know the website and can find out how to make their own purchases.

Kim Tait likes printing her website on product labels. She explains that this is particularly useful for the products that she markets through outlets other than her own retail store. For instance, if one of her products is purchased in Colonial Williamsburg, the customer has the website address and can visit the website either to purchase more product or to learn about her business. Kim views this method as an advantage because it gets her website in front of a larger audience.

Listing Your Website on Existing Markets

It's likely that you already have many things that you use to market your business, signs, business cards, and ads in the yellow pages. Adding your website address to these existing marketing tools is an easy and inexpensive method to get the word out about your website. Next time you have these things printed, be sure to include your URL.