The National e-Commerce Extension Initiative
Southern Rural Development Center
Helping Artisans Reach Global Markets
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Learning Lesson
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  menu_item Artisans and Business
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  menu_item Stop and Think
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  menu_item Using the Internet
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  menu_item Sales Beyond Borderers
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  menu_item Creating Awareness
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  menu_item Marketing
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  menu_item Know the Craft Customer
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  menu_item Who is Shopping?
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  menu_item Artisan Competition
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  menu_item Search the Web
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  menu_item Types of Web Sites
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  menu_item Web Site Design
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  menu_item Selecting a Domain
      Name

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  menu_item Web Components
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  menu_item Editing and Revising
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  menu_item Copyright
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  menu_item Final Notes
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After all things have been considered you can begin the process of editing, revising and refining your ideas.
  • Edits of the text and images should be completed.
  • Each Web site page should be laid out and reviewed.
  • Artisan Web site designers should begin a cycle of revising and rebuilding, based on the feedback of a test group of potential customers, other members of the class or community and any interested parties.
  • Build Version 1.0 of the working Web site. Never place on the working site: Under construction.
  • Revise and build Version 2.0 of the working Web site.
  • Launch the final Web site.
  • Revise and update the Web site regularly.

A Web site should be completely revised every two years. Monitoring Web site statistics is important for make adjustments to text and change daily/monthly budgets according to the success of online sales.

Should I Hire Some Help?

Get your students to examine how their days are divided right now. We know that creating takes time, energy and much needed resources, so do they have time for Web site development or would artisans be better off hiring a Web site designer?

Before Working with Page Designers
• Learn the lingo of technologists
• Do online research
• Ask questions
• View their work
• Get references
• Ask for fee sheet
• Have a contract
• Expect quality of service
• For the most part, avoid using friends and relatives

Even if you hire a designer having an understanding of Web design is critical for:

  • Conveying your design ideas
  • Understanding limitations
  • Knowing limits
  • Preparing content (text and pictures)
  • Monitoring results
  • Making adjustments
 

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Web site and all contents © Copyright SRDC 2009, All rights reserved.
CSREES These materials were developed as part of the Southern Rural Development Center’s National e-Commerce Extension Initiative. They are based upon work supported by the Cooperative State Research, Education, and Extension Service, U.S. Department of Agriculture, under Award No. 2005-45064-03212

Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture or the Southern Rural Development Center.