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E-mail
No matter whom you are targeting, there are some important rules to follow as you develop and e-mail your messages. These rules are collectively referred to as "Netiquette".
Netiquette Basics
Netiquette, or “Net Etiquette,” is a set of guidelines that you should follow in your electronic business
communications. We have related them to e-mails here, but they are appropriate for other types of
electronic communications such as discussion groups or chats. The list below is adapted from “RFC Netiquette Guidelines,” which contains a listing of business netiquette
(http://www.atra-tr.org/netetiquette.htm)
- Be considerate to others – think about how you would respond if you received the message that
you're about to send.
- Let the recipient know how you obtained their contact information – Reminding them where you
met or that you got their email address from a website may make them feel more at ease with you
- Always include a description in the Subject box of your e-mails – Some e-mail programs treat e-mails
with no subject as junk.
- Be careful of attachment size – Don't send attachments, especially large ones, unless you have asked
the recipient first.
- Use proper grammar and capitalization – Unless you have a good relationship with your recipient,
don't use poor English just because it's easier. Especially don't use all lower case or all caps.
- Be brief but complete – Short notes are best, but the recipient must understand the note.
- Don't use “smileys” – Many people use smileys, or emoticons, to indicate their intentions or feelings.
These are not appropriate for business communication. :-(
- Maintain anonymity - When sending to multiple recipients, consider hiding the recipient list. Some
recipients may not want others to know they are receiving this information. Additionally, many probably
don't want their e-mail address provided to potential spammers.
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An important aspect of sending e-mails is to include a "signature". The software you use to author e-mails probably allows you to develop a block of text that can be automatically placed at the end of your e-mail. In addition to your name, consider including the following.
- Your title (e.g., owner or general manager)
- Your company's name, slogan, and logo (if the e-mail software supports graphics)
- Your contact information (e-mail address, snail mail address, phone and fax numbers, cell phone number)
- Your website's URL with a clickable link
In addition, you may want to include a V-card. This is an electronic business card that users of Microsoft products, and compatible systems, use to easily add your information to their list of contacts. The V-card is not placed in the body of your e-mail, like the signature discussed above. Rather, it is added as an attachment to the e-mail. An attachment is a file that is sent with the e-mail. The recipient may choose whether or not to open any attachment.
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These materials were developed as part of the Southern Rural Development Center’s National e-Commerce Extension Initiative. They are based upon work supported by the Cooperative State Research, Education, and Extension Service, U.S. Department of Agriculture, under Award No. 2005-45064-03212
Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture or the Southern Rural Development Center. |
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