Reasons for Business Communication

You probably already appreciate the role and importance of communication. Without it, your business is likely to fail. But you may not have thought too much about specific reasons for communication in a business setting. There are at least five reasons why you need to communicate and each of these supports the business as a whole, making it profitable and efficient.

1) Sales & Marketing

Without making sales, you won't be profitable. That's pretty obvious. To make sales, you need a good marketing plan that includes a sound sales strategy. Marketing communication should be giving and taking; listening to customers is as important as product promotion. You should frequently assess market news and outlets, competitors' products and prices, etc. This implies that you should be receiving this information as you perform ongoing market research.

You should also communicate to current and potential customers. Think about what they may need to learn about your product. Attributes such as quality, sizes, options, prices, and timing of delivery are all things that they may need to know. There may be many others depending upon the types of products or services you produce. In any case, you must communicate these important bits of information to current and potential customers. You must also walk them through how to make the purchase in an on-line environment. In a store, it's easy to send them to the checkout counter. When operating in a virtual world, it's a little tougher. But you have to do it!