If you want to add some interactivity to your website, consider adding video or audio. If done properly, these can help your audience gain a better understanding of your business and the image you hope to convey. You might include a short video tour of your farm operation or how to prepare dishes using your food products. An audio welcome message may allow the visitor to feel a little more connected with you and your business. If you choose to use these types of multimedia tools, you must recognize that individuals on dial-up connections may not be able to access them without long wait times. So be sure to include them in such a way that users can decide whether or not to view them. Also, keep in mind that some applications require special software, such as Windows Media Player or RealPlayer, or “plug-ins” such as Flash. The user must either have these installed or download them. Again, be sure that your website is functional if the visitor chooses not to view this additional multimedia content.

Developing these types of items requires less knowledge than you may think. A digital video camera or digital voice recorder can be purchased at any major electronics store. You may also need some software to "capture", or transfer, the audio or video from the camera or recorder to your computer. Once you've captured it, you'll need to edit it. The same software should meet both needs. Ask the salesperson at the electronics store about software and hardware that you may need. In some cases, a newer computer may come equipped with software, such as Windows Movie Maker, that will allow you to easily edit digital audio and video files.

Another way to let people see what is happening on the farm is to install a webcam. These can be situated anywhere on the farm and the captured images beamed around the world through your webpage. This might be a great way to let people see what is happening on your farm in real time. These are nice ways to show the public around your farm and to educate them about where the nation's food and fiber comes from. But do keep in mind that a live camera will beam your farm images worldwide. Make sure that you portray a positive image for your farm business and be careful what happens in view of the camera.