The National e-Commerce Extension Initiative
Southern Rural Development Center
Electronic Retailing
General Overview
Learning Lesson


Electronic Retailing

More and more of our communication and social behaviors involve computers and networks. Nonetheless, it is not as simple as it might appear to connect the dots on electronic retail and turn it into a successful venture. This course will help participants learn basics such as:

  • how basic virtual business processes work;
  • how the supply chain is adapted to the online environment;
  • how markets change with consumer age and experience;
  • how commerce, content and sense of community interact;
  • how to securely manage the daily aspects of electronic retailing;
  • how to maintain sense of trust and online ethics.

The course is divided into five sections:

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CSREES These materials were developed as part of the Southern Rural Development Center’s Nationall e-Commerce Extension Initiative. They are based upon work supported by the Cooperative State Research, Education, and Extension Service, U.S. Department of Agriculture, under Award No. 2005-45064-03212

Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture or the Southern Rural Development Center.