The National e-Commerce Extension Initiative
Southern Rural Development Center
Electronic Retailing
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General Overview
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Learning Lesson
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  menu_item Module 1: The Supply
      Chain

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  menu_item Module 2: e-Tailing is
      about Selling and a
      Whole Lot More

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  menu_item Module 3: How to Sell
      Online

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      menu_item Product
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      menu_item Place
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      menu_item Price
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      menu_item Promotion
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  menu_item Module 4: Online
      Technical Issues

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  menu_item Module 5: Going Digital

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Module 3: How to Sell Online

Learning Objectives:

    • List business issues that are relevant to selling online
    • Identify the four Ps of marketing
    • Outline the federal regulations and other issues involved in business e-commerce
    • Define the value of having a global perspective on business

Whether online or in the "brick and mortar" world, marketing is all about the "Four Ps":

Four P's of Marketing

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Web site and all contents © Copyright SRDC 2010, All rights reserved.
CSREES These materials were developed as part of the Southern Rural Development Center’s Nationall e-Commerce Extension Initiative. They are based upon work supported by the Cooperative State Research, Education, and Extension Service, U.S. Department of Agriculture, under Award No. 2005-45064-03212

Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture or the Southern Rural Development Center.