• List business issues that are relevant to selling online
• Identify the four Ps of marketing
• Outline the federal regulations and other issues involved in business e-commerce
• Define the value of having a global perspective on business
Whether online or in the "brick and mortar" world, marketing is all about the "Four Ps":
Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture or the Southern Rural Development Center.