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Internet Strategies to Improve Farm Business Management
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LESSON 3


References

Ackerman, D.  (1990). A natural history of the senses.  New York: Vintage Books.

Derbaix, C., & Vanhamme, J. (2003). Inducing word-of-mouth by eliciting surprise--a pilot investigation. Journal of Economic Psychology, 24(1), 99-116.

Engen, T.  (1982). The perception of odors. New York:  Academic Press.

Fiore, A.M., & Ogle, J.P. (2000). Facilitating the integration of textiles and clothing subject matter by students. Part I: Dimensions of model and taxonomy. Clothing and Textiles Research Journal 18(1), 31-45.

Gordon, K. T. (2003, November). Total Recall: Find out what the latest research can teach you about creating ads your prospects won't forget. Entrepreneur Magazine. Retrieved May 25, 2005 form http://www.entrepreneur.com/article/0,4621,311562,00.html

Holbrook, M.B. (1986). Emotions in the consumption experience: Toward a new model of consumer behavior. In: Peterson, R.A., Hoyer, W.D., Wilson, W.R. (Eds.), The role of affect in consumer behavior: Emerging theories and applications. Heath, Lexington, MA, pp. 17-52.

Holbrook, M.B. & Hirschman, E.C. (1982). The experiential aspects of consumption: Consumer fantasies, feelings, and fun. Journal of Consumer Research 9, 132-140.

Kotler, P. (1997). Marketing management: Analysis, planning, implementation, and control. Upper Saddle River, NJ: Prentice Hall.

Lisanti, T. (1997). Whatever you may call it, the theme concept spells success. Discount Store News 36(3), 13.

Megginson, L.C., Byrd, M.J., & Megginson, W.L. (2006). Small business management: An entrepreneur’s guidebook. New York: McGraw-Hilll Irwin

Meyers, C. & Jones, T. B. (1993). Promoting active learning. San Francisco, CA: Jossey-Bass.
National Retail Federation. (2005). Challenges of the future: The rebirth of small independent retail in America. New York: National Retail Federation.

Pine, B.J., & Gilmore, J.H. (1999). The experience economy:  Work is theatre and every business a stage.  Boston, MA:  Harvard Business School Press.

Revelle, W., & Loftus, D. A. (1990). Individual differences and arousal: Implications for the study of mood and memory. Cognition and Emotion, 4 (3), 209-237. 

Scarborough, N.M. & Zimmerer, T.W. (2006). Effective small business management: An entrepreneurial approach (8th Ed.). Upper Saddle River, NJ: Pearson Prentice Hall.

Van Toller, S. (1988). Emotion and the brain. In S. Van Toller & G. H. Dodd (pp. 122-144), Perfumery: The psychology and biology of fragrance. London: Chapman and Hall.

White, R. (2002). Memory for events after twenty years. Applied Cognitive Psychology, 16(5), 603 – 612.

Wilkie, W.L. (1990). Consumer behavior. New York: John Wiley &Sons.

Wolfe, B. (2003). Twenty ways to spruce up your lecture. Retrieved May 25, 2005 from www.fpg.unc.edu/~scpp/pdfs/spruceup03.pdf

Zimmerer, T.W., & Scarborough, N.M. (2005). Essentials of entrepreneurship and small business management (4th Ed.). Upper Saddle River, NJ: Pearson Prentice Hall.
3 Memory Systems. (2005) Retrieved May 25, 2005 from http://www.uni.edu/walsh/memory.html

Images:

http://www.mdf.ru/english/contests/sprotshot/cart_racing/
http://www.rvp1875.com/studio.html
http://www.knowdowntown.com/events/farmersmarket/
http://www.pegasusbookstore.com/
http://www.stillpond.com/
http://www.openbookmn.org/
http://www.daphnelargersizes.com/index.html
http://www.lhf.org/


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LESSON 3



Web site and all contents © Copyright SRDC 2009, All rights reserved.
CSREES These materials were developed as part of the Southern Rural Development Center’s National e-Commerce Extension Initiative. They are based upon work supported by the Cooperative State Research, Education, and Extension Service, U.S. Department of Agriculture, under Award No. 2005-45064-03212

Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture or the Southern Rural Development Center.