Making Offerings Memorable through Experience Economy Strategies

Implementing Experience Economy strategies to create a competitive advantage offers an added benefit for small businesses.  These strategies result in “experiences” in the mind of the customer that endure beyond the business-customer interaction. In other words, implementing Experience Economy strategies can create an experience that is memorable for the customer.

Think about the experience that comes to mind when you say, “I remember when…” The experience you remember is likely to reflect one or more of the following qualities:

• Situations of personal significance such as
  • Getting engaged
  • Winning an award
  
  
• Rarity, surprise, or suspense such as
  • Spotting a mountain lion when on a neighborhood walk
  • An acrobatic circus show
  
  
• Special design or sensory features such as
  • Decorations of a party or holiday
  • Incredible natural beauty of nature like the colors of a setting sun
  
  
• Intensity of emotion such as
  • A really scary roller coaster ride
  • An exciting moment in sports
  
  

Beautiful sunset A dramatically beautiful sky is a thing to remember.