Lesson 1: Introduction Lesson 2: 4E Strategies Differentiate Your Business
Differentiation Strategy Experiential Offerings 
Making Offerings Memorable
Memorable Techniques Enhancing Recall Summary References Lesson 3: Aligning EE Strategies
Lesson 4: Assessing EE Strategies of the
Business
Lesson 5: Assessing EE Strategies of the
e-Commerce Website
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Small rural firms must consider new ways for the customer to experience their business and offerings that are fresh, different, and fun (Lisanti, 1997). In so doing, they will add greater (experiential) value for the customer, uniquely position and differentiate themselves in the marketplace, and strengthen their competitiveness.
Consider the following business:
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Rural Tourism |
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Web site and all contents © Copyright SRDC 2009, All rights reserved. |
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These materials were developed as part of the Southern Rural Development Center’s National e-Commerce Extension Initiative. They are based upon work supported by the Cooperative State Research, Education, and Extension Service, U.S. Department of Agriculture, under Award No. 2005-45064-03212 Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture or the Southern Rural Development Center. |