Figuring Your Fit

Web sites can be categorized into three main levels, ranging from simple to the advanced. These are also often referred to as generations of Web sites, that are the result of business progress that allows for Web site revision and updating.

Levels of Web Sites

• 1st generation - Simple
• 2nd generation - Intermediate
• 3rd generation - Advanced

Simple Site

Think of this type of Web site as an "online business card".  It gives the customer only the very basic information about you and your product(s) and tells them how to get in touch with you. It can generate some additional contacts and interest in your product(s) and business. 

Simple Web sites typically are 1-2 pages and contain core information like products available, store hours and contact information.  Graphics and wording are kept to a minimum.  There is a minimal interaction, as site updates are done only occasionally throughout the year.

Some grocers who are part of IGA or other wholesale groups may receive a "basic" Web site as part oftheir membership. 

Questions to consider:  Is a simple Web site enough for your business needs and goals?  Or should you go ahead and buy your unique URL (Web name)?  How often will you want to update the site?  And who will be responsible for making those changes?

Take an timeout and look at the following exampes of "1st Generation" sites:

http://www.bettysgourmetdelights.com

http://anthonysgoodfoodmarket.com