Continuing Your Technology Journey

Once you are online and have a Web site, please remember that the customers you service and recruit online are often very demanding in terms of speed of service and demand for information. requires maintenance and updating. As customers become familiar with your site you will need to offer reasons to return so you’ll need to keep surprising them with new resources, new products and new presentation. Grab their attention and then give them reason to keep coming back and checking in.   

So let’s end with four main areas of thinking that can lead to the evolution of your Web presence:

• Put Marketing Plan into Action (the "P's")
• Advertising Strategies
• Customer Relations
• Evaluation and Improvement