Start at the Beginning
Setting Some Goals, Asking Some Questions, Assessing the Role of
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Should you be online?
The questions are “What technology am I using now?”, "Do I want to have an online presence?” “How much presence?", and lastly “What type of presence?”
Many food retail professionals say, "It doesn’t make sense for my grocery store to maintain a Web site." But food is an ever expanding market and there are many aspects to the business that can be addressed by the use of new technology.
Does make sense for you to interact with suppliers via online interaction? Could e-mail help streamline customer service? What about product research? How often do you go online to check out a product for the business or for home – research specs, pricing, and information?