Lesson 4 Resources Marketing Plan Framework This Assessment Tool contains real world examples, guiding principles, practical worksheets, and information that can help you complete a 4E-based marketing plan for your business.

Budget and Resources

To implement the proposed marketing actions in this module, the operator must develop a budget to be allocated. It is often difficult to come up with a precise budget amount, but good estimates are necessary.

• Develop and propose an estimated budget, with resources specified, for the 4E-added product improvement plan before.
• The budget and resources should be as detailed and realistic as possible; each budget item may need brief justification.
• The budget must provide information on costs of materials at the unit level of materials planned for improvements.
• Include the advertising budget in the final marketing budget.

Marketing Control Plan

A marketing control plan provides a roadmap for precisely implementing the proposed marketing actions and periodically checking the progress toward goal achievements. The operator must develop a “master” chart that shows detailed time plans for implementing the suggested actions from above. The following should be included in the chart:

• Each proposed marketing action’s implementation (use colors for different major actions) – see an illustrative example in the Marketing Plan Framework Assessment Tool (link above) Section 8.
• Time sequence and time frame of each action implementation
• Plans to check the progress and measure the major implementation outcomes