Lesson 4 Resources Marketing Plan Framework This Assessment Tool contains real world examples, guiding principles, practical worksheets, and information that can help you complete a 4E-based marketing plan for your business.

The 4 P’s – Property

To conduct an internal audit over the experiential nature of the sensory, physical, and interpersonal components of the business setting, the form (e.g., color, line, size) and content (i.e., emotional effect and message) of the following should be examined.

Property becomes the stage for the business, including store, restaurant, hotel, and B&B buildings and interiors, where customers interact with goods or partake of a service. Property also includes auxiliary assets such as delivery or shuttle vehicles that send a message to the customer about the business’ offerings.

Property can be thought of as relatively permanent (i.e., physical and time-wise permanence) business assets such as:

• Architectural design elements      
• Interior design elements
• Landscape design elements
• Business name or location signage
• Artwork
• Business vehicles

Retail Marie Coquine http://www.cafedonpablo.com/retail_stores.html