< html lang="en-US"> Strengthening Competitive Advantage of Rural Businesses with E-commerce and Experience Economy Strategies - The 4 P’s – Product Presentation  

The National e-Commerce Extension Initiative
Southern Rural Development Center
Internet Strategies to Improve Farm Business Management
Home
Home
General Overview
Home
Facilitation Tools
Home
Learning Lesson
Home
  menu_item Lesson 1: Introduction
Home
  menu_item Lesson 2: 4E Strategies
Home
  menu_item Lesson 3: Aligning EE
      Strategies

Home
  menu_item Lesson 4: Assessing EE
      Strategies of the
      Business

Home
      menu_item Define the Firm’s
          Position and Image

Home
      menu_item Strategy Formulation
Home
      menu_item Internal Audit of
          Offerings

Home
      menu_item Property
Home
      menu_item Product Presentation
Home
      menu_item Promotional Application
Home
      menu_item People
Home
      menu_item Market Trends Analysis
Home
      menu_item Market Potential
          Analysis

Home
      menu_item SWOT Analysis
Home
      menu_item Strategy
          Implementation and
          Evaluation

Home
      menu_item 4E Offering Strategy
Home
      menu_item Budget and Resources
Home
      menu_item Summary
Home
      menu_item References
Home
  menu_item Lesson 5: Assessing EE
      Strategies of the
      e-Commerce Website

Home
Go Back
Page 6/16
Go Forward


Lesson 4 Resources

Marketing Plan Framework
This Assessment Tool contains real world examples, guiding principles, practical worksheets, and information that can help you complete a 4E-based marketing plan for your business.

The 4 P’s – Product Presentation

Goods and services are enhanced through sensory elements (e.g., music, scent) and physical elements (e.g., display units, props) of Product Presentation. Like music and props of a theatrical production, Product Presentation elements enrich the experience for the customer.  

Product Presentation can be thought of as the easily changeable elements of the setting that surround and enhance goods or services including:

  • Display units and props
  • Product labels
  • Product samples
  • ‘In-store’ signage
  • Presentation materials, such as:
    • Packaging, wrapping paper for retail products
    • Tableware, table linens, menus for food service
    • Bedding and linens for B&Bs
  • Music
  • Scents and tastes

ex04

Retail
Innisbrook.com

http://www.innisbrook.com/index.cfm

Go Back
Page 6/16
Go Forward



Web site and all contents © Copyright SRDC 2009, All rights reserved.
CSREES These materials were developed as part of the Southern Rural Development Center’s National e-Commerce Extension Initiative. They are based upon work supported by the Cooperative State Research, Education, and Extension Service, U.S. Department of Agriculture, under Award No. 2005-45064-03212

Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture or the Southern Rural Development Center.