The National e-Commerce Extension Initiative
Southern Rural Development Center
Marketing Food Speciality Products Online
National e-Commerce Extension Initiative
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General Overview
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Facilitator Information
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Self-Paced Lesson
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  menu_item Introduction
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  menu_item Starting Line
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  menu_item E and Goal Setting
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  menu_item IT Definition
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  menu_item Current Use of E
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  menu_item E and Management
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  menu_item E and Human Resources
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  menu_item Food is Different
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  menu_item Critical Elements
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  menu_item Branding and E
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  menu_item E and Relationships
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  menu_item Figuring Your E Fit
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  menu_item Processing E
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  menu_item Continuing Your Journey
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  menu_item E and Cost/ Benefit
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  menu_item Finish Line

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Processing the e

The decision of how your the e goals are going to get done and who is going to complete them needs to be based on what you want to accomplish and what you have to invest, which in turn should help establish your project budget.

There are all kinds of Web experts and people with the e know how who can build a Web site for you (or spec out a local area network, or build a computer, or write an inventory database, etc.).  The issue often ignored is the long run. Will your upfront investment in development be flexible enough to not require total "rebuilds" in the very near future? Is the person you hire for your initial set–up going to be available for maintenance and updates, or do you want a system that allows you to complete these things yourself?

Much of this is about planning and how you approach this will determine your long-term success and cost.  Consider these different options:
  • Regional/national Web developer who knows your industry?

  • Local developer who knows you?

  • Do you have a friend with the needed skills?

  • What about a high school or community college students looking for experience and extra dollars?

  • What about various combinations?


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Web site and all contents © Copyright SRDC 2009, All rights reserved.
CSREES These materials were developed as part of the Southern Rural Development Center’s National e-Commerce Extension Initiative. They are based upon work supported by the Cooperative State Research, Education, and Extension Service, U.S. Department of Agriculture, under Award No. 2005-45064-03212

Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture or the Southern Rural Development Center.