The National e-Commerce Extension Initiative
Southern Rural Development Center
Marketing Food Speciality Products Online
National e-Commerce Extension Initiative
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General Overview
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Facilitator Information
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Self-Paced Lesson
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  menu_item Introduction
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  menu_item Starting Line
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  menu_item E and Goal Setting
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  menu_item IT Definition
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  menu_item Current Use of E
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  menu_item E and Management
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  menu_item E and Human Resources
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  menu_item Food is Different
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  menu_item Critical Elements
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  menu_item Branding and E
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  menu_item E and Relationships
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  menu_item Figuring Your E Fit
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  menu_item Processing E
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  menu_item Continuing Your Journey
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  menu_item E and Cost/ Benefit
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  menu_item Finish Line

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Intermediate Site

Online BrochureThe site contains more information and links. It looks a little "flashier" than the simple site and has more opportunity for interaction with your customers or potential customers (maybe to collect feedback, maybe to take orders). It is more dynamic, as things change more often. Because of that, you have a little more commitment to the technology. Even if you're not doing the maintenance yourself, you need to pay more attention and strategize whether the changes are reflective of your vision and are in line with your business goals.

Intermediate Web sites typically contain five or so pages and multiple graphics.They might include order or feedback forms.There are usually weekly or monthly updates throughout the year, so it has a moderate level of involvement.

e time out



For an example of what could be called an "2nd Generation" site, take this the e timeout to visit the Valley Natural Foods Web site.







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Web site and all contents © Copyright SRDC 2009, All rights reserved.
CSREES These materials were developed as part of the Southern Rural Development Center’s National e-Commerce Extension Initiative. They are based upon work supported by the Cooperative State Research, Education, and Extension Service, U.S. Department of Agriculture, under Award No. 2005-45064-03212

Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture or the Southern Rural Development Center.