Marketing Food Speciality Products Online

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The P’s of

Presentation – your "look" …Is it coordinated? Does it make sense in terms of organization? Does viewing the site cause an emotional response from the customer? Is this response positive? Are your site colors appealing to your target market?
Presence – What kind of image are you presenting? Do clients get a sense of your brand? Does your business have a personality? Is your willingness to work with customers at the forefront?
Placement – Do you have a simple, intuitive URL (Web address)? Does it logically link to your business? Now that you have made a commitment to making it simple for your customers to find you and remember you site is a key to success.
Product – Can your customers easily figure out what you have for sale and get some sense of the quality of the product? Quality can be hard to represent with food. Be sure to show your product with quality photography and good solid descriptions.
Psychology – The consumer’s behavior is critical to know. How are they interacting with your site? Is your site frustrating to use? How do you know? Are your customers making the most of the features you offer?
Passing Lane – Again, is about keeping up with the speed of change in the industry. Technical and marketing advances can rapidly change the expectations of your consumers. So you will need to monitor those changes in your competitors and competing industries.
Possibilities – It is easier to see all the growth possibilities of adding when you know your customers and their wants.