Advertising Strategies

How will you promote your Web site? Here are some things to think about (if you have a truly active and integrated site):

• Does your URL appear on all your "official" materials? (bills, checks, business cards, the store window, mailing materials, packaging). This is something that you accomplish over time but can have a lasting impact on the impact of .

• Who have you traded links with? Be sure you are linked off of the Web site of any member associations to which you belong. Other sites would include your local Chamber of Commerce, your town’s Web site, your local Internet service provider’s Web site, and other local businesses that you might partner with?  

• If you have an "Employee of the Week/Month/Year" featured that your Web page.  A picture (in their natural habitat of course) and a short description makes your company seem more personal. Remember: Employee awards will get the family and friends of employees online and looking (and that’s a chance for them to see specials, etc.).  Keep in mind that if you employ people under 18, you should have parent/guardian permission to post their photos.

• Don’t forget to put your URL in your print ads for a little cross marketing. Your print specials should highlight your site’s special offerings.