Demographic of Internet Users

Source: The Pew Research Center’s Internet & American Life Project (2010)

Pew Research Center
http://www.pewinternet.org/Trend-Data/Whos-Online.aspx

Demographic variables influence Internet usage. Here, income, education and community type are examined. Higher incomes and higher educational attainment translate into greater Internet usage. Interestingly, holding all other factors constant, the data indicate that people living in rural areas access the Internet at a lower rate than their suburban and urban counterparts.

This is likely driven by availability of the Internet and computers in the home.

What implications do these two slides have regarding you potential target audience?