Younger vs. Older Generation

Source: http://www.pewinternet.org/~/media//Files/Reports/2009/PIP_Generations_2009.pdf

Not only is the level of adoption different across generations, but the way each generations uses the Internet differs. Younger generations use the Internet for entertainment and networking.

In contrast, older generations predominately use the Internet to seek out information (health, government, religion, etc.), purchase goods, and access services. Again, this indicates that an older audience might be more apt to embrace similar offerings on the community’s site.