Three Questions You Want Analytic Software
to Answer

Numbers of visitors to your site

When you observe peaks in your numbers do a little investigation into why that might be.

• Did an article get published? New video launched?
• Did you change some keywords?
• Did someone new link to you?

How visitors are finding your site

• Direct traffic vs. Referring sites vs. Search engines
• Which keywords are people using to find your site?
• What other sites are linking to you?