Generate External Links — Create Content

CONTENT IS KING! Your site should emphasize the community name and the positive aspects of where you live. Simply having the community/county name in your domain name and referring to it multiple times in your page is usually enough to get your site ranked somewhere. But, having other sites link to your site will really move you up in the rankings. This can be done in a number of ways:

Write some stories about your community and put them on external sites (see next slide). Also, make videos and put them on YouTube or other similar sites. Exchange links with other sites that would be interested (businesses in your community, other organizations). This is where you reach out to those partners and collaborators that you first approached back in the planning phase.