Website Goals and Objectives
- Goals are broad and should be discussed early in the process
- Meeting the project's goals is accomplished through achieving measurable objectives
When you establish Goals for your project remember SMART
Example “Goal” and Objectives (1-3):
Take a look at the example provided and decide whether it meets the SMART criteria. Drafting SMART goals is harder than it looks.
“To promote economic development in Smith County though the development of a tourism-based website to be launched in Fall 2012”
- Offering an online tourism-related business planning guide
- Identifying and marketing points of interest using map-based tools
- Linking information about local destinations with websites provided by destination owners/managers to create an easily navigable one-stop shop for vacation planning
Is this goal specific?
Is this goal or its objectives measurable?
Is this goal action-oriented?
Is it realistic?
Is there a time frame in this goal?
