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Module 1
Lesson A.
Internet Usage and Community-Based Websites
Lesson Objectives
Demographic of Internet Users
This Is My Community…
What Are People Doing Online?
A Generation Gap?
Younger vs. Older Generation
Learn and Interact… Worksheet 2
How People Learn About Their Community
Is Your Community Online Ready?
Something to Consider...
Potential Benefits of Your Community's Online Presence
A Case Study: Hancock County Tennessee
Think About Your Community
Lesson B.
Planning for Website Development
Lesson Objectives
Keys to a Successful Outcome
Group Brainstorming Opportunity
Getting the Community Involved
Gathering Input from the Community
The Target Audience
Website Goals and Objectives
Where Does the Website Fit In?
Begin Planning
Map Out Your Site
Content Development
Available Resources
Do You Already Have a Website?
Complementary Sites and Partners
Branding Your Site
Budget and Sustainability
Your Domain Name
How Will People Find Your Website?
Lesson Review
Lesson C.
Preparing and Organizing Content
Lesson Objectives
Application Areas
Rules of the Game
Content Types
Government
Reflection (Government)
The Business Pages
Reflection (Business)
Business to Business
e-Education
Community Calendars
Reflection (Education)
Community Engagement
Reflection (Community Engagement)
Back to the Site Map
Lesson Review
Module 2
Lesson A.
Managing Your Site
Lesson Objectives
Ownership of the Community Website
Ownership of the Community Website Continued
Website Ingredients
What is a Domain Name?
How Do I Find Out Which Domain Names Are Taken?
Getting a .GOV Domain Name
Domain Name Options
What is a Web Host?
Web Hosting for Free?
Typical Costs
Typical Costs Continued
Publishing Your Site with
a Web Host
Website Building Programs
Microsoft Office Live
Microsoft SharePoint
Yahoo! SiteBuilder
Which is Right for You?
Should You Hire Someone Else to Build Your Community Site?
Using a Professional Developer
Content Management Systems
If You Do Decide to Hire a Professional Developer...
Lesson Review
Lesson B.
Getting Your Site Noticed
Lesson Objectives
Marketing Your Community Site
The Many Faces of Website Marketing — How Does Your Site Get Found?
Registering with Search Engines
How Search Engines Find
Your Site
What a Search Engine
Spider Sees
5 Techniques for Search Engine Optimization
Use Appropriate Key Words
Your Turn
Where to Insert Keywords
Incorporate Title Tags
Keywords in the Title Tags
Incorporate Meta Tags
Title and Meta Tags
Title and Meta Tags Cont.
Name Your Pictures
Generate External Links — Create Content
Video and Article Marketing
Squidoo…A Gathering Place
for Content
Market Your Site with
Social Media
Analyze What You've Got
Open Web Analytics
Google Analytics
Google Analytics Cont.
Three Questions You Want Analytic Software to Answer
Three Questions Cont.
Assessing Your Website
Sustaining Interest in Your Site
Getting Local Participation
Lesson Review
Lesson C.
Do-It-Yourself Website Building
Video Tutorials
Microsoft Office Live
Intro to Microsoft Office Live
Microsoft Office Live Page Manager
Microsoft Office Live Page Editor
Microsoft Office Live Editing Pages
Microsoft Office Live Page Editor and More
Microsoft Office Live Site Design and Reports
Yahoo! SiteBuilder
Loading Yahoo! SiteBuilder Software
Getting Started with SiteBuilder
Business Page
Education Page
Community Groups Page
Government Page
Finishing Touches
Three Questions Cont.
Geography of your visitors
Are people finding you from within your state?
Nearby states?
How should you change your site to appeal to your target audiences?
