A Generation Gap?

The younger your intended audience, the more likely they will embrace your community’s online presence. While the number of older Internet users continues to rise, they still have not embraced the technology in the same way as younger users. The upper table compares each generation and their proportion of the total adult population in the United States and the percent of the total internet-using segment of the population (74% of American adults). In both cases, the younger generations are greater in number and comprise a larger portion.